Experience Marketing Explains in Bernd H. Schmidt's article Experience marketing is how customers feel, feel, think, act and connect with your company and brand. Schmidt (1999) used experience to gain insight into the experience of marketing. [Camino ፡ Experience Trading Definition, Experience Trading Features and Benefits ]
Schmidt (1999) deals with cultural characteristics and preferences (F and B). In this tradition, it is possible to use a three-pronged approach to the design of a card, which has a lot of characteristic of its products, whether it is on or off, on the basis of the design of the jela, which is also known as the Divine Pinghambilan kerdusat . Mixed product tersebuat um yang yang belum). Schmidt (1999), however, considers this concept to be very limited, taking into account consumer decisions, which range from rational to logical, as well as emotional and irrational aspects.
You can use a professional marketing service. The most important thing is to create loyal customers - customers want some company brands that are part of their lives. Customers perusahaan-perusahaan and merk-merek tersebut dapat can release, understand, adapt to their needs and make their lives more patient. In the era of information, technology, change and elections, every business must be consistent with the experience of its customers and their products and services.
Kunchi Pokok Trading Experience
You can use experience trading for the following:
1. Customer experience.
Customer Experience The purchase of products or services involves the emotions, the heart and the mind that place them in the larger context of life.
2. Half consumption. Analysis of Pola Consumsi Dapat Consucta Relukan Untuk Kriat Yang Lebih by Sir Singer. Produk Dan Jasa Taidak Lagi Divaluasi Sekara Separadi, Tepi Dapat Devaluasi Sebagai Party Dari Dari Generic Pola Pengananga Young Suyan Dengan Gehidung Consumption. Hal Yang's movement, Pengaman's Seletah Pembelian, Melalein's satisfaction and loyalty.
3. The decision is rational and emotional. I think the nightmare is clear. Many decisions are made on the basis of a rational menu. Understand experience marketing.
Part of an experience marketing strategy:
As an alternative to this framework, Schmidt Member (1999) can learn about the Strategic Practice Modules (SEMs), Expeditions, and Practice. Strategic training modules are more about finding information, watching, practicing, thinking, working, communicating.
1. Definitionየ adalah voorkoms- voorkoms yan berwujud dan dapat besikta dari suatu Produkter yan dapat ትርጉም
They were captured by Kelima Indra Manusia, Persadaman Persadaman, Suara, Baw, Rasa, Dan Tonku. Synthesis, bagi consumption, funjabija to support the three products of the product, to memorize kuperka untu actu, and to maxing value return product or jasa dalam benper kuperka. Indra Manusia Dapat Diwana Peace Chapter Pengaman (Pembelian, Pembelian Vesesudah Pembelian) Dlam Konzussi Sebuah Produk Va Yasa. The company often attracts customer attention in exciting and dynamic situations where people leave
That's it.Ada Tiga Tujan Strategy Panka Indra (Part of Strategic Goal) ፡ (Schmidt, 1999)
Bank induda sebagai pendifferencesiasis
Sebuah organizasi dapat menggun bemarking Significant to support product organizational product suppliers, information about products and memories for mendisstrisbusikin nilay kepada consumer.
2. Be a bankerIn my opinion, I think there is no information to be remembered about the product and the mem- ber.
3. Bank Indra Sebagai Pennedia Nilay
Bench Indra Juga Dapat Pridapat Nilay Young unieke verbruiker kepada.
2. You feel
Emotions are very deep and very emotional. A good sense of advertising is usually used to connect with customers, connect their emotional experiences with products or services, and encourage customers to respond to the message. Feel Camping is often used by members of the public. If the customers are satisfied with the product offered by the company, the customers will appreciate the product of the company. On the other hand, if the customer is not satisfied with the product, the customer will leave the product and move on to another product. If a marketing strategy creates a positive and consistent sense of customer satisfaction, the company can build strong and lasting brand loyalty (Schmit, 1999).
ርክርክ ላይ ላይ ላይ ክክ ኢን ኢን ኢንዱዱሩክክ ቫ ቲን ቲ ቲንግንግጋጋ ፔ ንጋንጋንጋንጋማን ያ ያ ንግንጋ mer mer mer mer mer up merupupup up merup up mer mer up mer vari vari vari vari vari vari vari vari vari vari vari ja vari vari vari ja vari intens intens intens intens intens intens ፣ intens intens intens mu If a marketer wants to use emotional experience as part of a marketing strategy, there are two things to look out for and understand :
1. Susanna Hati (Bui), Imotelle Merupakan Bupu Young Tidak spesik. Susanna has both positive and negative effects. Susanna Hati often has a huge impact on the brands that consumers remember and choose. 2. Emosi (Emosi), Lebih Kuat Umbhanhan Embasan Hati Dan Merupakan Persematanana Aftif Dari Spesifi Stimulus, Misalia Marah, Irihati, Dan Sinta. Hemosis-hemosis tersebut selalu besinu oleh thing or someone (organ, event, company, product or relationship).
3. Think about it
Learn Problem Solving Practices Learn Problem Solving - Solving Practice Learn more like Schmidt's description, the best way to succeed in a smart campaign is to (1) create an image, use more textual information and 2) try to attract customers (3) irritate. .
1. Kejutan (surprised) They are important to create customers when they think creatively. Kejutan keta pemasar Dari Sebuah Harapan Dari Sebuah Harapan. Kejutan should be positive because the client gets more pleasure than he or she expects, or something completely different from what he or she expects. As a marketing expert, you may encounter unexpected surprises.
2. Memicat (Conspiracy) If you are surprised by the amazing thing, you will be attracted to a conspiracy company. However, the date you choose depends on the current situation of each customer. Sometimes it can be boring for someone else depending on the level of knowledge, kesukaan, then pengalam custolan tersebut.
Irritation The mobilization can lead to discussion or debate. It can be dangerous if done in a way that does not lead to anger (Schmidt, 1999).
4. Take action
Actions that involve the whole person (mind and body) to improve life and lifestyle. Pesan-Pesan Young Memotivassi, Menginspirasi and the Litt Spontane Dapat Repression Vir Merbutan Hal Dinang Yang Berbeda, Tribuah Dengan Kara Yang Baru Meruba Hidup Menaka for Bih Baik.
5. Connect
Kontak Mengungungkan Kontakutan Sekara Individual in Masairatat, or Buddha. Pairs
jjjj daya tar tar tarik ያ ያ ያ ንግንግ ble ekንግekek ዳላምላምላም ባላም ባ ባ ጊጊጊ kulla nannannannannan unt unt unt unt pe pe pe pe pemanmanmanman ver peverververver ver Contact the company.
Interact, communicate, share the joy of sharing. Experience with Kelima-type Dari by the service provider. Agen-agen yang bisa tejavemarkan Experience is.
1. Communication, including advertising, internal and external corporate communication, fromPublic Relations .
2. Identity and visual verbal, verbal, logo, warning, etc.
3. Product display, good design, packaging, maupu penampakan.
4. Collaborative branding, including marketing, sponsorship, mergers and acquisitions, licensing, product placement in films, etc.
5. Location, including design office, interior and exterior, sales areas, exhibitions, etc.
6. Websites
7. Customer Service, Call Center Operator, Call Center, Customer Service, Services.
Ideally, a company that wants to implement experience marketing can use the term universal experience.
Experience provider. This is what Schmidt (1999) is all about. Experience marketing is related to Maslou Schmidt's (1999) theory.
Schmidt (1999) says that if you start again, my recommended order is to discuss Shem in this book. FEEL, FEEL, THINK, ACT, RLATED SENSE attracts and motivates. FEEL creates emotional connection and makes the experience personally relevant and useful. Thinking increases the constant need for experience. ACT results in behavioral commitment. Loyalty and a vision for the future.
RELATE is beyond personal experience and is meaningful in the larger social context. Celine Itu, Schmidt (1999) conducted a empirical study. Experience branding, 10 rules for creating and managing experience brands.
1. Experience is not just that; They need to plan.
In the planning process, creativity, the use of plots, even motivation
2. Think about the customer experience first.
If this is the case, please see if you can choose branding and branding from product and brand.
3. Engage in the details of the experience.
The concept meets the needs of consumers, an element sensor that transcends cultural elements;
Emotions are now expressed by both the consumer and the consumer's "pure brain," which includes the consumer's overall body and mind.
Schmidt (1999) neamd Exultate Jubilate, which is related to the world of love.
4. Find a “duck” for your brand. McNania, Seorang Pemasar Taxana Mapu Majeken
suatu Character Young Megan Kesan Young Young Young Achan, Young Achan Terre Mahredus Pavemodu Magananan, Sahka Lojale verbruiker menjadi. This character is one of the most important elements of the game, membingkai, dan merangkum Algemeir Ervaring and Persati's consumption.
5. Think of the consumption situation, not the product.
6. For the purpose of "disgusting practices".
7. Describe and monitor experience exposure with experience network.
8. Use tactics.
Penicillin marketing techniques in quantity or quality, verbal or visual, in and out of the laboratory. Make sure you know the research and innovation experience, reliability, accuracy and method.
9. See how the experience has changed. Pemasar must first consider the situation
Pay attention to this category.
10. Add dynamism and "dynamism" to your company and brand. The organization itself
The owner of the company is very scared, very slow, very bureaucracy. Notice Dionysus. Dionysus is meaning, love, creativity.
Total Poverty-Mensipitakan Pengalalam Trading Experience
By: Endang Sulistya Rini
Managamen Bisnice Tidescriff, Volume 2, Number 1, January 2009 ፡ 1 - 6
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